Home > Blog > How to Build a Strong Brand: Legal Considerations for Your Business Identity | Bansal Lawyers

How to Build a Strong Brand: Legal Considerations for Your Business Identity | Bansal Lawyers

Jan 27, 2025 Blog 4 min read 683 words
How to Build a Strong Brand: Legal Considerations for Your Business Identity | Bansal Lawyers - Legal Blog Post by Bansal Lawyers

Bansal Lawyers: Your Trusted Legal Advisors and Best Immigration Lawyer in Melbourne

What Is a Business Structure?

A business structure determines how your business operates, who makes key decisions, how profits and losses are distributed, and what your legal obligations are. It can also affect taxes and personal liability. As your business grows or if your circumstances change, you can choose to change your business structure to better meet your evolving needs.

Key Factors to Consider When Choosing a Business Structure

Selecting the right business structure is a crucial decision that can impact your day-to-day operations, tax obligations, legal responsibilities, and potential for growth. Below are the essential factors to keep in mind:

1. Decision-Making

Ask yourself: Who will make the critical decisions about running the business?

  • In a sole trader setup, you are the sole decision-maker, giving you complete control.

  • In a partnership, decisions are shared and typically outlined in a partnership agreement.

  • In a company, decisions are made by directors or a board, often with input from shareholders.

2. Tax Benefits and Liabilities

Different structures are taxed in different ways.

  • Sole traders and partnerships are taxed at individual tax rates, which may not be ideal for higher profits.

  • Companies are taxed at a flat corporate rate, which can offer benefits in higher-income situations and allows for tax planning strategies.

3. Sharing Profits and Losses

  • As a sole trader, you retain all profits—but also bear all losses personally.

  • In a partnership, profits and losses are split as agreed, which can influence your personal tax and financial liability.

  • Companies distribute profits through dividends, and shareholders only receive what’s declared.

4. Legal Obligations

Each structure carries different levels of legal complexity and regulatory burden.

  • Sole traders face minimal paperwork and reporting.

  • Partnerships require a legal agreement and shared accountability.

  • Companies must comply with ASIC regulations, maintain financial records, lodge annual returns, and more.


Popular Business Structures in Australia

1. Sole Trader

A sole trader is the most straightforward structure and suits individuals starting a small business.

  • Description: You run the business on your own, under your own name or a registered business name.

  • Benefits:

    • Low setup and administrative costs.

    • Full control over operations and profits.

    • Simple tax reporting using your personal tax return.

  • Challenges:

    • Unlimited personal liability — your assets are at risk if the business incurs debt.

    • Limited ability to raise capital or attract investors.

    • Business continuity may suffer if the sole trader becomes incapacitated.

2. Partnership

A partnership allows two or more people to operate a business together under a formal or informal agreement.

  • Description: Partners share control, profits, responsibilities, and liabilities.

  • Benefits:

    • Easy and affordable to establish.

    • Shared financial and operational responsibilities.

    • Can benefit from a diverse range of skills and resources.

  • Challenges:

    • Joint and several liability — all partners are responsible for business debts.

    • Conflicts may arise if the partnership agreement isn’t clear.

    • Raising funds can still be difficult compared to a company structure.

3. Company

A company is a separate legal entity from its owners, offering more protection and credibility.

  • Description: It can enter into contracts, own property, sue, and be sued independently of its shareholders.

  • Benefits:

    • Limited liability for shareholders — personal assets are generally protected.

    • Easier to attract investors, raise capital, and expand operations.

    • More credibility and ability to enter into large-scale contracts.

  • Challenges:

    • Higher startup and ongoing compliance costs.

    • More complex administrative and financial reporting.

    • Directors must meet strict legal responsibilities and obligations under the Corporations Act 2001.

Key Differences at a Glance

Features Sole Trader Partnership Company
Simple business structure Yes No No
Low initial set-up fees Yes ($33) No ($359.90) No ($444)
Can hire staff Yes Yes Yes
Easy to attract capital No No Yes

Choosing Your Business Structure

Ultimately, the structure you choose should align with your business goals and the level of risk you are willing to take on. At Bansal Lawyers, we are here to help you navigate these choices. Contact us today for tailored legal advice and support to ensure your business's long-term success.

© 2025 Bansal Lawyers. All rights reserved.

Bansal Lawyers: Best Immigration Lawyer in Melbourne

Email Us | Visit Our Website

AB

Ajay Bansal

Director, Bansal Lawyers

Expert legal services in Melbourne for Immigration Law, Family Law, Property disputes, and more.

Last updated: Jul 24, 2025

Frequently Asked Questions

+ What legal services does Bansal Lawyers provide?
Bansal Lawyers provides comprehensive legal services including Immigration Law, Family Law, Property Law, Commercial Law, Criminal Law, and Business Law. We serve individuals, families, and businesses across Australia with expert legal guidance and representation.
+ Why should I choose Bansal Lawyers for my legal needs?
Bansal Lawyers offers experienced legal professionals, personalized attention, competitive pricing, and a track record of successful outcomes. Our team is committed to providing the best legal solutions tailored to your specific needs with a focus on achieving positive results.
+ How can I schedule a consultation with Bansal Lawyers?
You can schedule a consultation by calling us at 1300 BANSAL (1300 226 725), emailing us at info@bansallawyers.com.au, or using our online booking system. We offer flexible appointment times to accommodate your schedule.
+ What areas of law does Bansal Lawyers specialize in?
We specialize in Immigration Law (visas, appeals, migration advice), Family Law (divorce, custody, property settlements), Property Law (transactions, disputes), Commercial Law (business formation, contracts), and Criminal Law (defense representation).